When Oatey — a Bengaluru-based plant-based oat & millet milk brand — came to us, they had an excellent product and a brand-new website with almost no domain authority, in a category dominated by Amazon, BigBasket and established players. The goal: get found in organic search by people looking for plant-based milk in India, without depending on ad spend.
What we did
- Built the D2C ecommerce website end-to-end — designed and developed by Digital Ishtihaar (oatey.in).
- Laid a clean SEO foundation — sound site architecture, optimized product and category pages, structured data, and fast, mobile-first pages.
- Built a content engine — in-depth guides around what buyers actually search: clean-label claims, barista oat milk, millet milk benefits, oat vs almond milk.
- Optimized for AI search (GEO) — so the brand surfaces inside Google's AI Overviews and AI assistants, not just classic blue links.
The results (organic search, Google India)
Verified live on Google India (June 2026) — all on a brand-new domain (Moz DA 8, ~18 referring domains) competing against Amazon, BigBasket and legacy brands:
- #1 for "kesar badam millet milk" — Oatey's own page outranks Amazon, BigBasket and the marketplaces.
- Page 1 for "best oat milk in India".
- Page 1 for "best vegan milk in India".
- Page 1 for "best plant based milk in India".
- Page 1 for "best millet milk in India" — with two listings (homepage + guide).
- Page 1 AND cited inside Google's AI Overview for "millet milk India" — the brand is quoted directly in Google's AI-generated answer.
In short: page-1 organic visibility across the entire plant-based milk category, a #1 ranking, and a citation inside Google's AI answer — the hard part of SEO, done right.
Why it matters
Almost any agency can run ads. The lasting advantage is organic visibility that compounds over time — and, increasingly, being the brand that AI engines recommend. That is the AI-driven SEO and GEO approach we bring to every brand we work with.
Want results like this?
Whether you're a D2C brand, a local business or a startup, we can build the same kind of organic visibility for you. Call +91 9899678729 or book a free growth audit to get started.
