TMA Gurugram agency built on one belief: every brand, and every person behind one, deserves world-class marketing.
An ishtihaar for the internet age.
Ishtihaar means "advertisement" in Urdu: the poster on the city wall that everyone stops to read. Digital Ishtihaar makes that poster for the feed, the search page and the AI answer.
We started in Gurugram in 2023. Since then we have worked with 100+ brands across India, the UK, the USA, Canada and the UAE, from D2C startups and Ayurveda clinics to stays in Jammu and Northern Ireland.
In 2026 we introduced artist management and PR. We also run the social media for Anupriya Nagar, producer of Hanuman Ansh, one of the year's biggest surprises at the Indian box office.
We use AI where it makes the work faster and sharper, and people everywhere it matters: strategy, taste and relationships.
Latieka Gill
Founder & Growth Strategist · Digital Ishtihaar
Latieka started Digital Ishtihaar in Gurugram in 2023 with a simple idea: every brand, and every person behind one, deserves marketing that gets noticed. She leads strategy and client partnerships for 100+ brands across India, the UK, the USA, Canada and the UAE.
She also runs the agency's new artist management and PR desk, and leads the social media work for producer Anupriya Nagar and Hanuman Ansh.
The team behind the work.
Strategists, writers, designers and engineers who work as one team on every account.
Latieka GillFounder & Growth StrategistLeads strategy, client partnerships and the talent desk.
Technology, web and automation.
Brand voice, content and scripts.
Campaigns, content calendars and client delivery.
Social content, creatives and community.
Backlinks, local listings, Google Business Profiles and rankings.
Campaigns and client delivery.
Kartik PaliwalPR ManagementMedia and celebrity relations for the talent desk.
Values we work by.
The rules we hold ourselves to on every brief.
AI-first thinking
AI is part of how we research, write, design and optimise, never a replacement for judgement.
Data over gut
We test, measure and scale what works. Every decision is backed by real numbers.
Growth obsession
Revenue, leads and rankings: we treat your KPIs as if they were our own.
Partnership mindset
Long-term relationships over short-term transactions. Your success is our reputation.
Built for India, ready for the world
Deep knowledge of Indian audiences, with clients in the UK, USA, Canada and the UAE.
Speed & agility
Digital changes daily. We adapt plans in real time so you never fall behind.
"To make AI-driven digital marketing the most powerful growth lever for every Indian business, from scrappy startups to global enterprises."Our mission
Want to work with us?
Let's talk about your growth goals. Free audit, no strings attached.