When The Coriander House (TCH) set out to bring modern Indian food to Jammu, they had a kitchen and a vision — but no brand. We built the entire thing, from name and identity to a fully live, order-ready digital presence.
What we did
Brand positioning
We defined TCH's positioning — modern Indian food, built on taste and consistency; thoughtfully curated and efficiently delivered — giving the brand a clear, ownable promise in a crowded local food market.
Logo & visual identity
We designed the TCH logo and a complete visual identity — colours, typography and a consistent look that carries across the menu, packaging and every social post.
Menu design
We designed the full menu and a TCH Signature Menu — structured to showcase the food, guide ordering, and work as a marketing asset in its own right.
Full digital setup
We took the brand live end-to-end:
- A content-led Instagram presence with consistent, on-brand posts, reels and highlights (Bulk Orders, Party Orders, Jammu's Favourites).
- Listings and online ordering on Swiggy and Zomato.
- Catering and events funnels for weddings, parties and bulk orders.
The result
A brand-new Jammu food brand taken from zero to a recognizable, order-ready identity — consistent across Instagram, delivery platforms and catering — in one cohesive launch.
Why it matters
A great kitchen isn't enough; customers buy the brand they recognize and trust. We help Jammu and Katra businesses — restaurants, cafés, stays and tourism brands — launch with a complete identity and a digital presence that actually drives orders.
Want this for your brand?
Whether you're launching a restaurant in Jammu, a café in Katra, or any brand in India, we can build your identity and digital presence end-to-end. Call +91 9899678729 or book a free growth audit to get started.
